CHICAGOANS HAVE THEIR OLD Style, Minnesotans have Grain Belt Premium and Texans have Lone Star Beer. I don't think they have an official sponsorship, but Lone Star may as well be the official beer of South by Southwest. It's available everywhere here (and, incidentally, at the Triple Rock Social Club) and just one sip is enough to give anyone who's come to SXSW a kind of contact high.
So what's it got to recommend it? Pretty much the same downhome appeal that leads Midwesterners to champion any of the aforementioned brands, or Pabst Blue Ribbon or any other such low brow beer that isn't a Lowenbrau. It's as much a statement of non-conformity as it is a statement of a populist sentiment. It ain't something so disgusting as Bud Light or Coors Light, but it's not so pretentious as even a Sam Adams. It's not so much a flavor experience as it is a vessel for good times.
All that being said, it tastes a heck of a lot better than PBR, and it's not nearly so sweet as Premium. It's got a little more on the ball than Old Style as well. Somehow, without being tremendously distinctive, it manages to be just pretty good at a whole lot of things. Like a five-tool player on a baseball team, you want it around when you need something for any occasion. Better yet, it's the Shane Battier of beers: A solid team guy whose stats don't accurately reflect his immeasurable contribution to the team. Plus, Battier plays for the Houston Rockets.
Lone Star Beer and Shane Battier, we at the Bottle Gang salute you. (McPHERSON)
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